The Problem Nobody Talks About

The movement leader stands at a crossroads that few understand.

For decades, the path seemed clear: write a book, build an audience, speak at conferences, and watch your influence grow. The traditional publishing gatekeepers—those who decided whose voice deserved amplification—created a system that, for all its flaws, provided a kind of structure.

But that system is collapsing.

The collapse isn't gradual. It's accelerating. And what's replacing it isn't what most movement leaders expected.

Consider the numbers: movement leaders who go through traditional publishing retain, on average, 10-15% of the revenue their content generates. The rest goes to publishers, distributors, retailers, and the vast machinery of traditional media.

For a book that sells 50,000 copies at $20 retail, the author might see $2-3 per book. That's $100,000-$150,000—a meaningful sum, certainly, but a fraction of the $1,000,000 the book generated.

Where does the rest go? To intermediaries. To systems. To structures that were built for a different era.

The problem isn't that these intermediaries provide no value. They do. Editing, design, distribution, marketing—these are real services that require real expertise.

The problem is that the value equation has shifted. The technology now exists for movement leaders to own their platforms, control their distribution, and retain the vast majority of their revenue while still accessing world-class services.

But most movement leaders don't know this. Or if they know it intellectually, they don't know how to make it real.

This book is about making it real.